Corporate Visual Identity






Corporate Visual Identity and Brand name Visual Identity

Corporate Visual Identity  (or: CVI )  are very important and necessary for any  business or activity (profit or non-profit). You simply have to have it. 
The sooner you get it the better for you. Here I am showing some samples and the procedure of my approach.

Sample video of how a logo can be developed:


Samples of CVIs

Here are samples of CVI kits (they are necessary of every CVI) that I have done or have been in charge of (each has detailed description in  its sub-page). Feel free to check or request more details on each of these CVI kits (each sample has a full sub-page, connected to it).

  Company: AT TEAM
  Dejavnost: Supplier for car services


  Company: GG Bled 
  Dejavnost: Forest production, purchase and
sale of timber


  Company: ERIGO
  Dejavnost: Architecture, building and infrastructure
planning

  Company: KOLEKTOR
  Business: The wold's biggest commutator production company
(with >25 companies worldwide) 


  Company: SGSP GROUP
  Business: Real estate



  Company: ZNAK
  Business: Trade show & exhibition stands,
POS displays, graphic design ...


  Company: Ljubljanski geodetski biro
  Business: Geodetic services



  Company: VISIT
  Business: Electronic Data Interchange - EDI

  Company: ELITE
  Business: Fashion products


  Company: ARHAR
  Business: Building whole production lines and companies for woodworking and selling woodworking machinery in Russia


  Company: INTER GOZD
  Business: Tools for working in the forest



  Company: Elektra Drole
  Business: Electric machinery and services



  Organisation: Varna hiša Gorenjske
  Activity: Safe house for women
(non-profit organization).


  Company: ALEBON
  Business: Fast food supplier



  Company: ZAKLADNICA DOBRIH IDEJ
  Business: Gifts and presents





Packages for designing of the logotype and for designing corporate visual identity (company or a brand):


Package LOGO
Package CVI MIN
Corporate visual identity
Package CVI MEDIUM
Corporate visual identity
Logotype only:
  • Unique and personalized designing 
    of the logotype of the company, brand name
    or an occasional logotype
  • Up to six versions (usually the first one 
    was the best, but we are ready to accept 
    your comments and start anew)
Basic visual identity:
  • Unique and personalized designing
    of the logotype of the company, brand name
    or an occasional logotype
  • Up to six versions (usually the first one 
    was the best, but we are ready to accept 
    your comments and start anew)
  • Minimum space around the logotype
  • Primary typography
  • Selection of colors
Applications:
  • Memorandum
  • Business card
  • Outdoor signage of the company
Basic visual identity:
  • Logotype study (more options)
  • Unique and personalized designing 
    of the logotype of the company, brand name
    or an occasional logotype
  • Up to six versions (usually the first one 
    was the best, but we are ready to accept 
    your comments and start anew)
  • Minimum space around the logotype
  • Minimal size of the logotype
  • Primary typography
  • Secondary typography
  • Selection of colors
  • Logotype in B/W, gray colors and in negative
Applications:
  • Memorandum
  • Business card
  • Envelope
  • Stamp (if needed)
  • Outdoor signage of the company
  • Outdoor signage
Price LOGO        390€ Price CVI MIN        990 €
Price CVI MEDIUM       1.990 €




Package CVI MEDIUM PLUS
Corporate visual identity
for companies who want something more ...
Package CVI MAX
Corporate visual identity 
for small to mid size companies (EU/USA size)
Package CVI ALL INCLUSIVE
Corporate visual identity CVI MAX w/ everything,
plus ALL graphic design (contract)
Basic visual identity:
  • Logotype study (more options)
  • Unique and personalized designing 
    of the logotype of the company, brand name
    or an occasional logotype
  • Up to six versions (usually the first one
    was the best, but we are ready to accept
    your comments and start anew)
  • Minimum space around the logotype
  • Minimal size of the logotype
  • Primary typography
  • Secondary typography
  • Selection of colors
  • Logotype in B/W, gray colors and in negative
  • Two colored logotype
  • Logotype for reproduction in special techniques
    (silkscreen printing, pad printing, embroidery,...)
  • Study of color combinations
Applications:
  • Memorandum
  • Memorandum (2nd page)
  • Business card
  • Envelope (different sizes)
  • Stamp (if needed)
  • Outdoor signage of the company
  • Outdoor signage
  • Indoor signage
  • Graphic design of the webpage 
  • Selling ad (w/o copywriting)
Basic visual identity:
  • Logotype study (more options)
  • Unique and personalized designing
    of the logotype of the company, brand name
    or an occasional logotype
  • Up to six versions (usually the first one
    was the best, but we are ready to accept
    your comments and start anew)
  • Minimum space around the logotype
  • Minimal size of the logotype
  • Primary typography
  • Secondary typography
  • Selection of colors
  • Logotype in B/W, gray colors and in negative
  • Two colored logotype
  • Logotype for reproduction in special techniques
    (silkscreen printing, pad printing, embroidery,...)
  • Study of color combinations
Applications:
  • Memorandum
  • Memorandum (2nd page)
  • Business card
  • Envelope (different sizes)
  • Stamp  (if needed)
  • Outdoor signage of the company
  • Outdoor signage
  • Indoor signage
  • Flag
  • Car signage
  • Graphic design of the webpage (homepage and typical sub-pages)
  • Selling ad (w/o copywriting)
  • Corporate ad (w/o copywriting)
  • Human resource ad  (w/o copywriting)
  • Graphic design of the products (line of products)
  • Graphic design (outdoor) of the shop
Description:
  • Complete basic visual identity and all applications
    (ALL like they are in the package CVI MAX). 

  • Plus ANY other application a client need.

  • Plus, ALL graphic design a client need
    during the duration of the contract. 
Price CVI MEDIUM PLUS    2.490 €
Price CVI MAX         3.490 €
Price ALL INCLUSIVE:   FLAT RATE*

Payment terms: 50% in advance and 50% in 30 days after delivery.
VAT is not included.  For companies is € 0. For private purpose is 22%.
* FLAT RATE: Partly in advance, partly a monthly payment on contract terms.
If you are not sure which package is the right for you, simply ask. We don't spam (e-mail) and for sure don't bite (phone).



Time schedule

CVIs are done in phases or in parts. Each phase is presented here with its estimated duration (estimated for: CGP MIN, CGP MEDIUM and CGP MEDIUM PLUS).

Phase Process
Description Estimated duration
1 Meeting in person or online
(Skype / Viber / WhatsApp)

Meeting and learning about the client's wishes and needs (meeting in person or online or via Skype / Viber. Listening to your wishes and seeing if I can (or how to) help you. I follow my questionnaire to get as many answers as needed. During this phase, ideas are sparkling to me already ...  1 - 3 days
2 Logotype design
Creating and designing ideas for the logotype. Matching the shape of the logotype, creating variations, construction of the logo, color combinations, typography, etc. Presenting them to the client. If changes are needed, redesigning (max 5 more ideas). Also designing the fundamental parts..
1 - 4 weeks
3 Design of applications
Based on the logotype now is the phase for ideas of applications of the CVI / BVI.  I and discuss them with the client to choose the best solution. 1 - 2 weeks
4 Finalizing
Designing all the applications and making the manual. Carefully reviewing them and then delivering the CVI to the client. Done! 1 - 2  weeks
Duration mainly depends on how extensive the CVI is and how fast the client respond to each design made. It also depend how many applications are in the kit (3) and how difficult the design is (less is more). On the end, a Corporate Visual Identity kit can take one to few months.



At the end the client will get:

- A complete CVI or BVI in PDF format  (or with the printed version).
- Files prepared for immediate use; 
   - for printing (in CMYK color space),
   - for the web and for electronic use  (in RGB color space),
   - for MS word or MS Excel- templates, etc.
- Everything prepared for further use and reproduction, if needed.
Client became the owner of the CVI/BVI after payment.

Fonts shown and chosen in the kit can be purchased (or sometimes get for free) on demand.
I usually keep files for 5 years on my computer. 

Send me an e-mail or inquiry with detailed information on what would you like to have in your CVI kit. 
The inquiry form is here.