Video - today's must have!
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Whether we like it or not:
Do you have your video presentation? |
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| How to get a video? Fact: making a video is very affordable. It hasn't been so in the past, but those days are over. Videos can be made in few simple steps (depending on what kind of video would you like to do). First, answer these simple questions::
Following are 4 main questions (which are actually important for ANY promotion).
Just take a magazine and observe yourself while browsing. When we know the answers to all 4 questions, we can start preparing to make a video. The procedure is usually as follows:
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The most important thing is to answer the 4 questions (above).
How much does it cost?
The first answer is: IT IS VERY AFFORDABLE. Of course, this can be a broad question, almost like asking: "How much does a car cost?"
It can definitely be calculated or at least very well evaluated.
In short: making a video could as little as € 100 per video.
It can be $ 1.000 or more but that is rare. In most cases it is something in between, depending on how many of the above-mentioned things are done.
But: if you have a series of videos (let's say a products from a product line, each video can be very, very affordable.
The most expensive option (even costing $10,000s) is to NOT have videos.
It is true, people do not like when a sales person is trying to convince them to buy something. They'd rather watch a video presentation of products and services (even if you use the exact same words...). Plus, the videos are 'working for you', when you, the sales person, are not in the office, but at home or even sleeping. Video presentations are the best and most effective sales persons you can afford.
Videos can be posted on your YouTube channel, on your website, Facebook, Twitter, Google+, Linkedin,... everywhere!
Remember: the younger generation is looking at their smartphones. They read less and less. This has already been happening for several years and it is growing.
How are they going to find you? Unfortunately, they will not even notice the shop they are walking past - because they are walking with their smartphones.
How much does a video cost? Can you afford to not have one them?
Just think a little bit about your future. The whole world is going this (crazy) way...
Some sample of different video presentations:
 Development of the logotype (animation)  (for 18 documentary videos)  Demonstration of dance.  |    (5 videos + interview).  brochure, leaflet, video series, photo album, ... |
